Super Bowl 58 provides entertainment to many around the globe, whether it’s the actual game between the Kansas City Chiefs and the San Francisco 49ers, the halftime show, or, of course, the Super Bowl commercials. Many tune in to see the latest advertisements and the creativity that goes i🎃nto a prime-time Super Bowl commercial.
Last year’s game was the with 115.1 million viewers tuning in, and this year’s estimation currently sits at 110 million.
Advertisers pay exorbitant amounts of money for the coveted time slots and put everything into making each Super Bowl commercial stand out above the rest. We get our share of funny, meaningful, incredibly creative ads throughout the contest, that keep us talking and thinking for days, even weeks after the big game. Companies are willing to make massive investments in these Super Bowl commercials and don’t blink at their high cost.
Super Bowl Commercial Price History
Before we get into this year’s prices let’s take a look back at the cost of Super Bowl commercials through the years. As you can see they started out under $50K back in 1967 and slowly increased those first few decades. The first time ads reached over a million dollars was in 1995 when commercials cost $1.15 million for each 30-second slot. The cost continues to escalate year after year with the largest recent jump between 2021 and 2022 when prices rose a million dollars.
| Year | Cost of a 30-second ad |
| 1967 | $37,500 (NBC), $42,500 (CBS) |
| 1968 | $54,500 |
| 1969 | $55,000 |
| 1970 | $78,200 |
| 1971 | $72,500 |
| 1972 | $86,100 |
| 1973 | $88,100 |
| 1974 | $103,500 |
| 1975 | $107,000 |
| 1976 | $110,000 |
| 1977 | $125,000 |
| 1978 | $162,300 |
| 1979 | $185,000 |
| 1980 | $222,000 |
| 1981 | $275,000 |
| 1982 | $324,300 |
| 1983 | $400,000 |
| 1984 | $368,200 |
| 1985 | $525,000 |
| 1986 | $550,000 |
| 1987 | $600,000 |
| 1988 | $645,500 |
| 1989 | $675,500 |
| 1990 | $700,400 |
| 1991 | $800,000 |
| 1992 | $850,000 |
| 1993 | $850,000 |
| 1994 | $900,000 |
| 1995 | $1,150,000 |
| 1996 | $1,085,000 |
| 1997 | $1,200,000 |
| 1998 | $1,291,100 |
| 1999 | $1,600,000 |
| 2000 | $2,100,000 |
| 2001 | $2,200,000 |
| 2002 | $2,200,000 |
| 2003 | $2,200,000 |
| 2004 | $2,302,200 |
| 2005 | $2,400,000 |
| 2006 | $2,500,000 |
| 2007 | $2,385,365 |
| 2008 | $2,699,963 |
| 2009 | $2,999,960 |
| 2010 | $2,954,010 |
| 2011 | $3,100,000 |
| 2012 | $3,500,000 |
| 2013 | $3,800,000 |
| 2014 | $4,000,000 |
| 2015 | $4,250,000 |
| 2016 | $4,500,000 |
| 2017 | $5,000,000 |
| 2018 | $5,200,000 |
| 2019 | $5,300,000 |
| 2020 | $5,600,000 |
| 2021 | $5,500,000 |
| 2022 | $6,500,000 |
| 2023 | $7,000,000 |
How much is a Super Bowl Commercial in 2024?
According to the , the Super Bowl sold out all their in-game Super Bowl commercials back on November 2nd. reports a price of $7 million for a 30-second ad during Super Bowl 58, which is similar to last year’s hefty price tag.
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How Many Super Bowl Commercials are there?
The amount of commercials they can fit into one football game is likely more than you’d think. According to , there are between 80 and 100 ads per Super Bowl, with the total advertising time around 50 minutes. For a general idea, in 2020, we saw 70 commercials during the Super Bowl, which amounted to 46 minutes of advertising time. That means the networks are generating somewhere around $700 million for 30-second advertisements during the big game.
Super Bowl Commercial Tracker – 2024
Thanks to , here’s a current list of some of the advertisers for this year’s event.
